In turn, we look for the same authenticity in our partners, and are thrilled for another opportunity to link up with COCINA Media and GroupM on this exciting new series.” “When brands look to better target the Latino audience segment, they come to us because of our decades of experience and our trusted insights: we know our audience, their interests, and their passions. Hispanic networks continue to be regarded as leaders in the multicultural marketing space,” said David Tardio, Vice President, Integrated Ad Sales and Marketing, Warner Bros. "El Toque de Aarón" is slated to premiere on Monday, April 17 on Discovery Familia, and will also air on sister network Hogar de HGTV. Kimberly Clark’s VivaÒ Paper Towels Brand is confirmed as an integrated sponsor, with other GroupM clients featured throughout the series. Together, they have joined once again with chef and Executive Producer Aarón Sánchez on "El Toque de Aarón", a new original series following Sánchez and his team as they help Latino restaurants in the Los Angeles area reach new heights. Hispanic teamed up with GroupM and COCINA Media to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
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