"Slack allows them to have that footprint from a productivity collaboration in a workstream management perspective. "It also allows Salesforce to have a tip-of-the-spear attack on the employee digital workplace application front," Wong said. Slack is an app that has proven it can be sold as a standalone offering. The difference between Slack and Salesforce's previous attempts to foster team collaboration such as Chatter and Quip, Wong said, is that those previous features were just that: features.
Salesforce users should expect much tighter integrations with Slack than with Tableau or MuleSoft, given the price tag of the acquisition, said Gartner analyst Jason Wong. It closed the $27.7 billion deal last month, and it was by far its largest - the second-biggest being the $15.7 billion Tableau acquisition in 2019. Salesforce announced its intention to acquire Slack last December. Salesforce plans to release a Slack-Tableau analytics integration this fall, and a number of partners such as DocuSign, Gainsight and Vidyard released Salesforce apps that integrate with Slack. Salesforce-Slack integrations going into pilot this fall include those with Salesforce Marketing Cloud, Service Cloud and Sales Cloud.
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